Trusted Wine Experts. Transparent Valuations
Belgium Wine Watchers brings nearly 100 years of combined experience, offering deep expertise and a genuine passion for fine wines.Whether you want to purchase exceptional bottles, sell a private wine cellar, or auction your wines internationally, we provide transparent advice, prompt service, and exclusive access to a global network of collectors and connoisseurs.SHOP ALL WINES
Trusted Wine Experts. Transparent Valuations
SHOP ALL WINESFrom Cellar to Sale – We Handle Everything
REQUEST VALUATION
From Cellar to Sale – We Handle Everything
Whether you’re selling a few exclusive bottles or an entire private cellar, we provide a seamless and professional selling experience. Receive a quick, expert valuation from our wine specialists, supported by extensive market knowledge. We manage every step – from appraisal and careful pickup to secure storage and sale – ensuring you achieve the best possible return on your wines with complete transparency.
REQUEST VALUATIONDiscover our Range of Exceptional Wines
Buy fine and vintage wines with confidence.From Château Mouton Rothschild and Domaine de la Romanée-Conti to Sassicaia and Vega Sicilia, our carefully curated selection features iconic labels alongside hidden gems — all sourced from trusted private cellars, professionally verified, and impeccably stored.
Perfect for collectors, investors, or anyone who values exceptional wine.SHOP WINES
Discover our Range of Exceptional Wines
SHOP WINESThe History of Belgium Wine Watchers
From Brasserie to Global Wine Player: The Story of Chris ThiranChris Thiran, founder of Belgium Wine Watchers and Best Wine Auctions, did not begin his journey as a traditional wine merchant. Instead, it all began in his own brasserie in Brasschaat, where his passion for gastronomy and fine wines gradually evolved into an international wine business. What began as a spontaneous purchase at a local wine auction quickly turned into a serious enterprise. Chris started collecting and selling fine wines, first within his restaurant, then through local advertisements and the acquisition of private wine cellars. By 2000, he officially launched Belgium Wine Watchers – a company that quickly outgrew its modest beginnings above his restaurant. Driven by entrepreneurial spirit, he later founded Best Wine Auctions, a modern digital auction platform combining transparency, quality, and user-friendliness. Today, both companies operate side by side, serving wine enthusiasts and professionals worldwide. Read the full story here
Celebrating 25 Years of Wine Experience

Auction Your Wines – We Present Them to the World
Showcase your wines to the world. Sell through our trusted auction platform and connect with collectors across Europe, Asia, and beyond.
Our expert team ensures a seamless, transparent process - from professional valuation and careful pickup to secure storage and international exposure.
Benefit from competitive hammer prices, fast payment, and a full-service experience designed for private collectors, wine merchants, and estates.
Auction Your Wines – We Present Them to the World
AUCTION WITH USDiscover the Perfect Wine Gift
Discover the Perfect Wine Gift
Looking for a unique and elegant wine gift? Our new Gifts section in the top menu makes gifting simple and memorable. Choose from our gift vouchers or select any bottle (or product) and add optional gift wrapping and a personalised note for the recipient. Perfect for birthdays, celebrations, holidays, or corporate occasions, our wine gifts are carefully presented and ready to impress. More personalised gifting features will be added soon. For now, explore the ideal gift options already available.
Explore GiftsIntroducing Cellar 64 — The Exclusive Wine Club by Belgium Wine Watchers
Unlock a world of wine advantages with Cellar 64, our new premium wine club. Designed for collectors and passionate enthusiasts, Cellar 64 gives you more value, more access, and more unforgettable wine moments. Why Join Cellar 64?
- Member-only pricing on selected wines
- Loyalty points on every purchase
- Exclusive releases & limited selections
- Invitations to tastings and private events
- Special gifts & premium wine accessories
Introducing Cellar 64 — The Exclusive Wine Club by Belgium Wine Watchers
Invest in wine with confidence and insight
Read more
Invest in wine with confidence and insight
Today’s fine wine market is calmer and more selective — the perfect time for savvy investors. Top Bordeaux, iconic Burgundy, or rare Champagne: quality is fairly priced, and transactions are made with care. At Belgium Wine Watchers, we combine over 20 years of market data with expertise and passion, so you can invest with both intuition and realism. Discover how patience and knowledge turn wine investing into lasting success.
Read more